Een heerlijk artikel van onze ‘helden’ van Unbounce.com: source. The Hip Hop Guide to Landing Page domination.
Het gaat om nadenken over de consumer journey. Of zoals Unbounce (source) het noemt: “It’s about stepping into the shoes of your leads and guiding them through a journey (i.e., your funnel): moving someone from your paid ad, to your landing page, to your follow up, to your offer.”
1. Bring qualified visitors to you with high-intent ads
2. Focus on your buyer’s real-life journey
3. Only have one call to action
4. Don’t neglect the backend
5. “One shot” isn’t enough
Have fun en lees verder op:source