SOCIAL MEDIA: RANGING FROM WEBCARE TO ADVERTISING
› THE DIVERSITY OF SOCIAL MEDIA
The continuous growing number of social media platforms offers you as an advertiser the opportunity to target your audiences the right way.
Users provide their own data, which makes this data very reliable. Both in consumer (eg Facebook or Twitter) and business environments (LinkedIn). Each platform offers a wide variety of advertising formats. We propose to establish an ideal media planning based on your target with the correct forms of advertising.
Thanks to the very specific targeting possibilities of Facebook this medium is very suitable to reach a very specific target audience.
By targeting based on age, gender, interests or specific behaviour we know how to reach the right audience. Remarketing or usage of an existing client database are also targeting possibilities.
It is possible to show videos, single images or multiple images in a carrousel ad. It is also possible to use link ads to get more website traffic from Instagram.
Twitter is the right medium to reach a technology minded target audience
The different possibilities of advertising or promoting your account create maximum impact among your target audience.
LinkedIn is a great platform for a high quality effect on your B2B goals
By targeting specific companies and employees it is possible to reach a very specific business audience with the right message.