OUR VISION: THE BASE FOR OPTIMAL RESULTS!
› MEDIA & CREATIVE
What you communicate is just as important as where and when
IM lounge believes that the media strategy should be developed at the same time as the creative strategy. Based on the steps within the customer journey, the message per individual can differ, we adjust the media based on that.
IM Lounge believes that continuous testing and optimizing results into the best campaign results. Furthermore, we translate raw data into useful knowledge. This knowledge is shared through real-time dashboards and ‘actionable’ reports.
As a media agency we know that online media requires a different approach compared to offline media. It’s the integration of all channels that makes it possible to reach your audience is reached in the full customer journey with a relevant message.
By using the strengths of each medium we get an optimal result. This enables us to build your brand and achieve more results!
› MAP › CONNECT
Advertising means saying something relevant to your audience.
Together we analyse your target audience and segment it into interests or demographics. We analyze where they are online and offline. We set-up a media strategy and planning that closely follows the creative strategy. Everything from the vision that you have to be relevant for your target audience. We make everything measurable and bring you in contact with the target audience from start of the campaign: FIND & CONNECT!
A media strategy gets real value during the execution of the campaign
Which parts work well? How can we improve? We continuously monitor and optimize campaigns. Reports are insightful and contain clear actions. Moreover, we advise on the site behind the campaign, in other words: the world behind the campaign. All with the aim to IMPROVE!
ACHIEVING YOUR OPTIMAL CUSTOMER JOURNEY?
Contact us and start reaching your online goals immediately